specializing in shaping and actualizing new futures for businesses.
With a background working alongside industry giants such as Equinox, Netflix, and Vans, Bonanno embarked on her entrepreneurial journey, founding her own creative studio and consultancy,︎Better Halfin partnership with Will Mayer in 2018.
Dedicated to the notion that transformations should transcend mere optimization and birth entirely new trajectories, Alyssa is particularly invigorated when engaged by companies teetering on the precipice of change. She skillfully merges creative flair with commercial acumen, igniting powerful chain reactions that enable our clients to unlock undiscovered business value. 🔓