FOUNDER OF BETTER HALF, CULT HOLDINGS CO, DISSOLVE, AND SEVEN.
ADVISOR TO BILT REWARDS / BRYAN JOHSON
PREVIOUSLY INTERIM CMO ITHACA / INTERIM VP AT PEACOCK.
SPECIALIZES IN CULT BRAND DEVOTION AND FANATICISM.
ALYSSA

























































































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“The most powerful control is not the gun, but the structure of social relationships and the manipulation of emotional bonds.”

— Alexandra Stein, Terror, Love, and Brainwashing






































PRESS FRACTIONAL CMOS? YES.
SHE’S A CPG CMO (TEMPORARILY).
WORKING WITH NETFLIX TAUGHT ME ABOUT PRE-TEENS.
MATCH MADE IN HELL YOUTUBE RESULTS.
GRATITUDE IS VERY IMPORTANT (DON'T SKIMP ON IT).
ROSE WATER MIGHT BE USELESS BUT IT SMELLS NICE.
SELECT CLIENTS
AMAZON, AIRBNB, BILT, BOLT THREADS, DISNEY, EQUINOX, EVENTBRITE, EVERLAND, FOUNTAIN LIFE, FOX, FREEFORM, FUTURE, HIMS, HINGE, HULU, ITHACA HUMMUS, MANIFEST LAW, MATCH, NETFLIX, NEW BALANCE, NIKE, PACELINE, PEACOCK, PLAYBOY, PANDORA, ROTHYS, SIRIUS XM, SOULCYCLE, SPOTIFY, THE LEAGUE, DON’T DIE, VANS, VICE.SELECT AWARDS
CLIO [2022, DIGITAL AND MOBILE]

CANNE LION [2021]

WEBBY [BEST VIDEO CAMPAIGN]

WEBBY [PEOPLES VOICE AWARD]
YOUTUBE GRAND PRIX [2021]

VMA [2020]CONTACT INSTAGRAM
EMAIL
LINKEDIN
CULT HOLDINGS CO.
BETTER HALF